CHARITY JOURNEY 

KATINAT would like to sincerely apologize to Customers when through the media there were misunderstandings leading to conflicting opinions in the activities of joining hands with Compatriots in flood-hit areas. With the desire to transparently convey the values ​​that KATINAT contributes to the community, KATINAT HAS CONTRIBUTED 1 BILLION VND directly to the Vietnam Fatherland Front - Central Relief Committee, instead of deducting and transferring each day based on the actual number of cups served as planned.

In September 2024, we launched a charity campaign. This campaign donated 1,000 VND from every glass of water sold from September 12 to the end of the month to support the people of the North who were suffering heavy losses due to storms and floods. However, this event quickly caused negative reactions from the online community. Many people thought that 1,000 VND was too little compared to the average price of 60,000 - 70,000 VND. This created a feeling of insincerity, making the campaign look like a trick to "take advantage" of natural disasters to promote the brand.